LendAbroad is a cross-border mortgage brokerage helping expats and overseas buyers secure UK property mortgages. The brand needed someone to run day-to-day marketing operations without constant oversight.
What she handled
- Social media content strategy and scheduling
- Email marketing and newsletter production
- Graphic design for campaigns and client-facing materials
- General operations support across the marketing function
Her approach
- Took ownership of recurring content and email workflows so the founder didn't have to hold them in his head.
- Used AI tools to move faster on drafts and design variations, then refined by hand.
- Flagged process gaps and asked clarifying questions instead of guessing when a brief was unclear.

